Privacy policy

At The Genuine Jacket, we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from thegenuinejacket.com (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information." 

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers/PayPal details), email address, and phone number. We refer to this information as "Order Information." 

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you regarding your orders, shipping updates, and customer support.

  • Screen our orders for potential risk or fraud.

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services (such as new jacket arrivals, seasonal sales, or exclusive discount codes).

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

4. Behavioral Advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We share your interaction data with digital marketing platforms (such as Meta and Google) to show you relevant jacket collections while you browse other websites. 

5. Your Rights (US & International Residents)

If you are a resident of the United States or international regions, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

7. Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. 

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at thegenuinejacket@gmail.com or by mail using the details provided below: